For them, dining out isn’t just about food—it’s about creating shareable moments.
From digital-first service to Instagram-worthy dishes, they’re pushing restaurants to keep up and cash in on their new expectations. To stay relevant, it’s not just about the menu—it’s about telling a story, creating an atmosphere, and serving food that’s made more for the cameras.
Ever noticed a group of young people at a restaurant taking photos of their food before even touching it? Or scanning a QR code before the waiter can even offer them a menu?
That’s Gen Z for you. And yes, they’re changing how dining out works—big time.
Not too long ago, running a restaurant meant good food and friendly service. That was enough.
Not anymore!
Gen Z (fondly referred to as “Zoomers,” those born between 1995 and 2012) expect something different.
They’re not just here for a meal. They want something they can share, remember, and talk about.
But what makes these Gen Z diners different?
Ever wondered why some eateries are full of young people and others stay quiet? It’s not just about taste.
It’s the experience! GenZ looks for places that feel good, look cool, and tell a story. For them, eating out is part of their content. The food, the ambience, the vibe—all of it matters.
Now think—how often do you see someone under 25 eat without checking their phone?
What does this mean for your restaurant? Ask yourself this:
Would someone want to take a photo of your food?
How does your space look in a selfie?
Looks Matter:
Gen Z eats with their eyes—and their phone cameras.
Bright colors, creative plating, and fun details make all the difference. They want their friends to say, “Where is that?!”
Besides, they like it their way. They’ll ask to swap ingredients. They’ll want vegan options. Spicy options. Custom orders. They want food that fits them—not the other way around.
Digital Isn’t Optional Anymore!
There was a time when offering Wi-Fi made your place seem modern.
Not today. Gen Z now expects:
- QR code menus
- Easy online ordering
- Contactless payments
- Self-service options
And these aren’t bonus features. They’re basic.
If your tech feels clunky, they’ll notice. Try this: pull out your phone and place an order like a customer.
Does it feel easy? Smooth? Well, it should!
They Want Your Story, Too!
Gen Z does care about the taste. Beyond that, they also want to know *you*.
Where did your ingredients come from?
Is your packaging eco-friendly?
Why did you start your restaurant?
They want real stories. Real people. Real values.
They love behind-the-scenes looks. Open kitchens, events that they can watch or join in. They always want something to connect with beyond the plate.
How Can You Keep Up?
It might sound like a lot.
But here’s the good news: small restaurants have a big advantage. You’re flexible. You’re personal. You’re real. And that’s what Gen Z loves.
But yeah, we get it. You’re already juggling a lot. You can’t become a digital expert overnight.
That’s where Positive360 steps in. We help restaurants show up in a way that speaks Gen Z’s language—visually and digitally. From beautiful food photos to QR-friendly menus to engaging social media content, we help bring out your restaurant’s personality online.
We don’t just make it look good—we help you bring more people through your doors.
The digital dining shift is here and growing fast. The only question is, “Are you ready for it?”