What Is Business Narration?
Business narration is the voice that carries your company’s message. It’s what you hear in training videos, product demos, presentations, and updates.
This voice should sound clear, confident and should connect with people.
Does It Really Matter?
Yes! Because the right voice changes everything.
As voice actor Kate Marcin says, business narration isn’t about reading words on a page.
It’s about sounding like one person talking to another.
Your tone sets the mood.
Too formal, and you sound distant.
Too casual, and you lose trust.
The magic lies in the middle, professional, but still human.
What Makes a Good Narration?
Anyone can read a script. But good narrators understand what they’re saying.
They don’t have to be experts. They just have to be curious and aware.
The goal is simple: explain things the way you’d explain them to a colleague.
And then pacing matters too.
Fast enough to keep attention. Slow enough to be clear.
Take care of the tone. Confident, warm, and real.
That’s what makes people listen.
Wondering How Does It Help Companies?
A good voice makes your brand sound credible. It builds trust something every company needs. It also keeps people engaged.
Think about training videos or onboarding sessions.
When the narration is clear and friendly, people listen. They learn faster. They remember more. And that, makes everything work better.
What’s Next for Business Narration?
Businesses are creating more videos and podcasts than ever. That means narration is becoming even more valuable.
The voice you choose now shapes how people see your company and how they feel about it.
A strong voice doesn’t just tell your story. It helps people believe in it.
At Positive360, we help brands discover their authentic voice; one that feels genuine, sounds confident, and communicates with purpose.
Because every business story deserves more than words.
It deserves to be HERAD..