For years, Rajesh stood behind his tiny tea stall on the bustling streets of Trivandrum, pouring glass after glass of his signature masala chai, in the typical Kerala style. Office goers in a rush, students grabbing a quick sip, weary travelers pausing for a break – his customers came and went. His was just another […]
“Social Media is Primarily for Selling”, but This Chaiwala Changed My Perspective! Read More »
“My brand feels invisible online. No one seems to notice us. What’s happening?” A simple question with an obvious answer! Digital Branding! And, while it might seem like the obvious answer, the reality runs much deeper. Picture the internet as a large stadium during the championship game, where countless voices compete for attention. You are
Why Does Your Brand Get Ignored on the Internet? Read More »
When was the last time you looked up a business online before deciding to trust it? Now, think about your brand – what do people see when searching for you? Surprised?That’s the sneaky reason you might need to rebrand! People judge businesses based on their online presence more than ever before. If your brand looks
Rebranding Your Business for the Digital Age! Read More »
What Is Branding? Let’s reframe the question. Instead of asking, *”What is a brand?”* ask yourself, “What is branding?” Branding is the heartbeat of your business – a personality that sets you apart and creates a lasting impression. It encompasses your logo, colors, tone, and overall identity — the elements that help customers recognize, trust,
The Power of Branding! Read More »
