Give Your Business a Personality That Sticks!
Ever feel like your business is talking to absolutely no one?
We all have been there. You’re not alone!
Businesses throw ads in the digital void, hoping customers will magically appear. And, when they don’t, frustration sets in.
The problem? They’re doing things out of order!
Think about it—would you try to sell something to a complete stranger who has no clue as to who you are?
Feels a little desperate, right?
That’s exactly what happens when businesses jump into marketing before building a brand.
Branding and marketing aren’t the same.
If “Marketing” is the loudspeaker, “Branding” is the message.
Marketing tells people what you sell. Branding tells them who you are—your personality, values, and the spark that makes you different.
Most businesses flip this around. They blast ads everywhere, hoping someone, anyone, will listen.
But it’s universal that people don’t buy from strangers. They buy from brands they recognize and trust.
Branding is like dating. You wouldn’t propose to someone the second you meet them (and if you would, maybe rethink that strategy).
Customers are the same way. They want to get to know you first.
Your brand is more than a logo or a tagline—it creates the feeling, the trust you build, the story you tell.
Marketing is just the tool that helps you share that story.
Want to stand out? Shift the focus. Instead of pushing products, show people who you are. Build something real, something people connect with.
Make them feel something.
Once your brand is solid, marketing stops feeling like a shout into the void. It becomes a magnet. The right people will lean in instead of tuning out.
So take a step back. Define your brand’s personality. Craft a story people actually care about.
Then—when the foundation is strong—turn up the volume.
Your business isn’t just selling something. It’s inviting people into your world.
Ready to stop being a stranger and build your brand first before watching your marketing work? Let’s talk!
Hey, and make sure you share this with that friend who keeps shouting into the void.